With Fasano Las Piedras in Punta del Este, Uruguay, the renowned Brazilian luxury hospitality chain is establishing itself as one of the cornerstone companies building brand Brazil overseas. Capitalising on the opening up of the Brazilian economy at the start of this century, Fasano has been working on a string of ambitious real estate projects, one of which is Las Piedras, its first outside its home country.
Built with well-to-do Brazilians in mind, the luxury retreat in what the locals like to describe as the 'Hamptons of the Americas' was a logical place to test the Fasano family’s hotel and real estate acumen beyond Brazilian borders. The rolling hills behind Punta del Este seduced company head Gero Fasano himself, who fell in love with what he compares to a 'combination of Tuscany with the English countryside next to the sea'.
