With the Eurovision Song Contest being held in the UK for the first time in 25 years, fans are predicted to spend £423 million this Saturday during the grand finale alone, a new report reveals.
The Eurovision Spending Report by VoucherCodes.co.uk, shows the predicted spend figure on Saturday will contribute to 90% of the total spend across the competition (£470 million).
With 13.5 million fans tuning in from home, supermarkets and other retailers can expect a boost of £220 million as fans stock up on last-minute food, drink and decorations for the highly anticipated grand finale.