If you don't remember the fiery Colin v Cuthbert feud, it begs the question: where have you been? The long-standing row between Marks and Spencer and Aldi became one of the most infamous supermarket battles ever, after M&S launched legal action against the budget retailer over its caterpillar cake. And while the dispute was settled earlier this year, it sounds like Aldi still has something to say on the matter.
Following the release of Aldi's 2022 Christmas advert, eagle-eyed shoppers were quick to spot a nod to the drama among the clip's festive scenes. Stuck home alone, Kevin the Carrot opts to entertain himself by watching a football game.
Viewers would be forgiven for thinking Kevin might be watching a game from the upcoming World Cup, with the teaser for the ad paying homage to the iconic 1998 Nike World Cup Advert.
But when people got a glimpse of Kevin's TV screen, they realised he was watching something quite different. Instead, the carrot was enjoying a match between teams 'Cuth' and 'Col', with Cuth winning 1-0.
In response, social media users were quick to praise the cheeky detail, which delighted many. Having spotted the names, one commenter asked: "Hang on is that Cuthburt v Colin?" adding a laughing emoji, and another replied: "OMG - yes it is!! Totally missed that."
Someone else thought the move was "brilliant," and another fan wrote: "Aldi’s Cuthbert 1, (I’m assuming M&S) Colin 0!!! Genius!" But it was not the only part of the clip that had viewers talking.
Elsewhere, Aldi fans could not agree on whether they loved or hated a much talked-about snowman scene.
During Kevin's escape from the house, he used a snowman to soften his landing, but instead of making "a hasty exit to become a snowman's nose", as the ad's narrator suggested, he landed much lower on the snowman's body. As a result, people could not help but notice a ruder similarity.
"Not appropriate for an advert aimed at family viewing. The idea of a carrot for a snowman’s nose should have been exactly that," said one annoyed watcher.
Another slammed the supermarket, suggesting: "Christmas is for children and a time of innocence; your advert was lovely right up until the point that it wasn't."
But a different commenter said: "Aldi never fail to deliver. Subtle. But genius. Well played. My immature mind giggled."
Meanwhile, another thought: "It's a little bit of dark humour for those old enough to understand."
Do you agree? Lets us know in the comments below
