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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Fans outraged as Xbox uses AI artwork to promote indie games

AI image.

With AI art gaining popularity over the past few years, the controversy surrounding it has also grown. Microsoft has recently come under fire after it was caught using AI-generated artwork on its X account ID@Xbox – a faction of its gaming section focused on promoting indie games and developers. 

While many creatives have embraced AI tools for productivity, fans have noted the irony of supporting indie devs while simultaneously using AI to create promotional artwork. It doesn't help that the post was suitably basic and uninspired – arguably not the best way to celebrate indie games and the artists behind them.  

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