In sports broadcasting’s equivalent of a team changing its colors from red to blue in mid-season, the Diamond Sports Group, a bankrupt operator of 16 regional sports networks, last month rebranded its channels as the FanDuel Sports Network.
The prior name was already linked to gambling – Bally’s held the branding rights for three years. But FanDuel is a higher-profile new partner with a much larger parent company. Flutter, headquartered in New York and originating from the Irish-British merger of Paddy Power and Betfair, is the world’s largest online betting business.
