FanDuel TV is on the way and set to become the first “watch and wager” television network in the United States.
In a press release Thursday, FanDuel confirmed that it’s rebranding TVG Network to FanDuel TV, and bringing aboard former NFL Network host Kay Adams among other recognizable talent.
Adams left NFL Network’s Good Morning Football in May after six years as the host. She’ll be hosting her own hour-long morning show set to air Monday through Friday on FanDuel TV as part of the network’s slight shift away from horse racing.
Other talent coming over to FanDuel TV include Pat McAfee, former ESPN anchor Lisa Kerney, and the network will also air programming from Bill Simmons’ The Ringer.
BIG NEWS! 🏇👀🏇 pic.twitter.com/CL6UmAhUA0
— TVG (@TVG) August 25, 2022
“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” FanDuel Chief Commercial Officer Mike Raffensperger said in the release. “We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
A launch date for the network wasn’t announced, but it’s planned for September 2022, according to Legal Sports Report. As part of the rebranding TVG2 will become FanDuel Racing and the TVG app will become FanDuel+.