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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Famous logos ditch nature for poignant environmental campaign

No nature logos.

As part of its #WorldWithoutNature campaign, conservation ogranisation WWF has teamed up with a collection of popular brands to remove all things nature from their logos. From Dove to Brewdog, brands across the world are stripping natural imagery from their logos to reflect an existence without nature – a dystopian future that increasingly feels like reality.

Taking a top spot on our list of the best animated logos, WWF's panda design is a strong signifier of the brand's important environmental action. Without the iconic emblem, it serves as a chilling physical reminder of the effects of climate change, creating a poignant visualition that speaks louder than words. 

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