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Creative Bloq
Creative Bloq
Technology
Georgia Coggan

Famous artists create 16 gorgeous artworks for new Apple campaign, including manga and Pokémon set to KPop soundtrack

Apple App Store
Apple app store campaign.

Apple in Japan has launched a gorgeous arty App Store campaign in which 13 different animation studios and artists reimagine the App Store categories as a rich multiverse of possibility. In each of the 16 distinct pieces, the well-known 'A' (the App Store logo) is designed to be the gateway to different a universe – and browsing them all is a delightful way to start the week (love the OG logo? See the Apple logo history here).

Set to a K-Pop track – Fashion by IVE – each universe represents something different you can do in the app store, and are created by famous creatives. These include Chika Umino (March Comes in Like a Lion), Chalkboy, Hikaru Ichijo, POOL, and Haruko Hayakawa.

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