Hooters is undergoing a massive transformation as it works to shed a controversial image that alienated its core demographic. After a recent shake-up at the top, the company is shifting gears to create a more family-friendly vibe while reconnecting with its original concept.
Chief Executive Officer Neil Kiefer has outlined a strategic vision to restore the original beach-themed brand. This move involves abandoning revealing staff uniforms and returning to the menu items that first built Hooters' reputation.
