Each year, the NFLPA hosts a rookie premiere event to help incoming players jump start their endorsement careers and learn to better market themselves outside of the game.
The Atlanta Falcons drafted six players in the 2023 NFL draft, but just one was invited to the NFLPA’s rookie premiere. Rookie running back Bijan Robinson was the lone member of Atlanta’s draft class to earn an invite, per NFL Network’s Tom Pelissero.
