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The Independent UK
The Independent UK
National
David Klepper

Faking an honest woman: Why Russia, China and Big Tech all use faux females to get clicks

2023 Invision

When disinformation researcher Wen-Ping Liu looked into China's efforts to influence Taiwan's recent election using fake social media accounts, something unusual stood out about the most successful profiles.

They were female, or at least that's what they appeared to be. Fake profiles that claimed to be women got more engagement, more eyeballs and more influence than supposedly male accounts.

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