Reports of Nothing preparing to pull out of more than a dozen global markets and cut around 40% of its workforce have made the headlines, even as its co-founder Akis Evangelidis, in a recent interview told IBTimes UK that the US was where he saw the brand's next major growth chapter.
As reported by Digit, Nothing is set to exit 12 or more markets, including Japan and parts of Europe and the Middle East, alongside significant layoffs at its R&D units in China and London. The report ties the pullback to soft sales of the brand's latest devices: the Phone (4b), launched earlier this month, has reportedly sold only around 20,000 units, while the Phone (4a) series has sold roughly 150,000 units since going on sale in late March. Both devices were well off the pace of the two million devices Nothing said it shipped in 2025.
