In the heart of New York City’s Times Square, there are signs of an artificial intelligence (AI) revolution in marketing. In a health supplement store, a popup by British tech startup, Hypervsn, showcases life-size holograms. From behind the glass, a virtual humanoid avatar with spunky pink hair waves to passersby.
Down the street, H&M — the Swedish fast-fashion giant — offers a new kind of immersive shopping experience. The flagship store showcases a room covered in mirrors equipped with virtual environments, encouraging shoppers to make social media content while they try on merchandise.
And last month, H&M made waves with its newest AI venture: cloning 30 real-life models using “digital twin” technology.
