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The Guardian - UK
The Guardian - UK
Lifestyle
Jon Ungoed-Thomas

An honest crust? UK government steps in over ‘sourfaux’ threat to craft bakers

Campaigners for real bread want the government to crack down on misleading phrases about sourdough
Campaigners for real bread want the government to crack down on misleading phrases about sourdough. Photograph: Brian Hagiwara/Getty Images

With its ingredients of just flour, water and salt, sourdough bread may seem to be one of life’s simpler and unambiguous pleasures. But it is now under scrutiny in a government review over the longstanding claims that a “sourfaux” scandal is undermining the traditional genuine loaf.

The Real Bread Campaign, a project run by Sustain, the non-profit alliance for better food and farming, says supermarket chains and industrial bakeries are misleading customers, selling loaves labelled as “made with sourdough” for as little as £1.20.

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