The design of the Fairy Liquid bottle has seen its biggest overhaul in its 62 year history as the company seeks to make it easier to use.
The newly unveiled container is designed so that the liquid is released from the bottle rather than the top, which may make getting the last of the soap out of the bottle far easier.
To celebrate the release of the new 'upside down' bottle, Fairy has released a series of images that reveal how the iconic design has changed since its debut in 1960.
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Many will still remember the early cylindrical designs that became a household staple and a common feature on the children's TV series Blue Peter — where they were frequently used for craft projects — as reported by the Daily Record.
At the start of the new millennium, when companies began to produce more consumer-friendly and environmental packaging, the classic white bottle was replaced with a transparent container.
The iconic original design did make a brief comeback in 2010, however, as part of the brand's 50th anniversary celebrations.
The design of the new bottle is intended to make using the product even easier for consumers, ditching the classic red nozzle in the process.
A spokesperson for Fairy said: "The launch of the new upside-down bottle ushers in a new era for washing up in Britain.
"The bottles have been a staple in our homes for generations now. Who doesn't remember that seemingly never-ending wait for our parents to finish up with the bottle so we could make something out of it?
"But while we all love the iconic bottle, and the clear version which replaced it, our habits are changing, and we want to adapt to meet the nation's washing up needs.
"The efficiently redesigned bottle means it's much easier to get the last drop of washing up liquid out, while its anti-leak technology means messy caps are a thing of the past."
The launch of the new design follows a poll in which 2,000 people revealed that they usually spend almost 20 minutes per day washing up 20 items on average — totalling 7,300 items per year.
Over half (52%) of adults surveyed said they do not use a dishwasher and instead do all their washing up by hand.
Three quarters (78%) of those who do use a dishwasher say there are still 'special items' that they continue to wash by hand, such as expensive wine glasses, frying pans and novelty mugs.
However, 48% of adults feel the way they wash up has shifted over the years, with 37% admitting they wash up in less time as they are busier.
More than a third (36%) leave more items to soak and 20% are less likely to rinse.
It was also revealed that 42% of people who wash up by hand like to have music on whilst they clean, and 33% said they use it as an opportunity to speak with family members.
In fact, almost half (47%) make it a family activity, with everyone taking on different roles to get the chore done together.
A third of those polled, via OnePoll, said the kitchen is a hub for household conversations, with one in five claiming that spending time doing household chores with their family is something they cherish.
A Fairy spokesperson added: "Washing up is a vital part of virtually every household in Britain - and that's shown by the figures.
"Whether it's after eating a meal together or even having a chat as you do the dishes, it's an integral part of our life and it's interesting to see just how much time and how many dishes we wash over the course of a year.
"The involvement of family can sometimes lead to debates on how to do the washing up 'right', including how much washing up liquid you should use. But handily, the new Fairy Max Power contains a dosing mechanism to control how much product is used."
