At the risk of seeming unreasonable, may curses rain down on the fair-weather vegan. Vegan food sales are slipping. The US brand Beyond Meat (home of the “bleeding” burger) has reported a drop in sales of almost a third. Elsewhere, fake-meat producers are struggling, vegan restaurants are closing, vegan ranges are being trimmed or dropped… well, you get the picture.
Is that it, then? Was the “vegan revolution” a false dawn?
