The chief executive of Fáilte Ireland Paul Kelly suggested the lack of affordable hotel accommodation available at popular Irish tourist spots might be an opportunity to promote “lesser-known destinations”.
With the tourism industry dogged by complaints about value for money this summer, Mr Kelly also told colleagues he did not “in principle” like supporting tourism businesses that had used Fáilte Ireland’s work and the humanitarian crisis in Ukraine to charge prices that had caused “reputation damage” to Ireland’s brand.
The Fáilte Ireland CEO suggested they could consider targeted marketing campaigns for accommodation that was willing to provide good deals for visitors.
