When the AI startup Factory had just 30 employees, chief executive Matan Grinberg made an unusual investment in his workforce. Instead of spending on flashy office perks, he bought a $3,000 Eight Sleep mattress cover for every employee. Grinberg said better rest translates into better performance and compared engineers to professional athletes who need proper recovery. He believes quality sleep improves focus, creativity and decision-making. The company has since grown to around 120 employees and raised $150 million from major investors. Yet Grinberg still sees sleep and wellness as core to productivity rather than luxury benefits.
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