Facebook has reintroduced the Poke feature, which has garnered newfound popularity among Gen Z users. While the Poke feature never completely disappeared, it was buried deep within Facebook's settings, making it challenging to access. However, a recent design update by Meta in early 2024 made the Poke button more visible, resulting in a significant increase in its usage.
Following the design tweak, Meta reported a 13-fold surge in Pokes, although the exact daily Poke count remains undisclosed. Additionally, Meta enhanced the accessibility of the Poke page by allowing users to find it through search terms like 'poking' or 'pokes,' simplifying the process.
