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The Guardian - UK
The Guardian - UK
World
Dan Milmo Global technology editor

Facebook’s job ads algorithm is sexist, French equality watchdog rules

Female engineer checking a robotic arm machine
French rights organisations the Foundation for Women (La Fondation des Femmes) and Women Engineers (Femmes Ingénieurs) welcomed the ruling. Photograph: winnievinzence/Shutterstock

The French equalities regulator has declared that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women.

The Défenseur des Droits watchdog said the Facebook system for targeted job ads treated users differently based on their sex, and constituted indirect discrimination. The regulator recommended that Facebook and its parent company, Meta, took measures to ensure adverts were non-discriminatory, giving the company three months to inform the French body of the measures.

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