Facebook owner Meta is set to launch a new app in a bid to rival Twitter.
Threads, which will be linked to Instagram, is currently available to pre-order in the Apple App Store, with plans for it to go live on Thursday. The new app is being described as “text-based conversation app… where communities come together”.
The news comes in the latest chapter of the rivalry between Facebook boss Mark Zuckerberg and Elon Musk, who bought Twitter in October. The two billionaires agreed to take each other on in a cage fight last month, with the pair's discussion on social media going viral.