Facebook’s climate change misinformation labels are not being applied to every instance of outright climate denial — not even close. And not even the climate misinformation coming out of publications well-known for posting such denial.
Newly published research from the Center for Countering Digital Hate, an international non-profit focused on stymying hate speech and misinformation, finds that approximately 50.5 percent of articles espousing climate denial from popular publishers are not flagged at all by Facebook. The CCDH looked through 184 articles with climate denial content from what it calls the “Toxic Ten” — the top ten publishers who accounted for nearly 70 percent of Facebook interaction with climate misinformation articles — and found that 93 of them had no informational label.
