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Facebook, Instagram roll out paid subscription

Facebook Instagram Meta Sydney Meta Verified

Meta has started a pilot rollout of its first paid verification service on Facebook and Instagram in Australia and New Zealand. (Photo: AFP)

SYDNEY: Facebook and Instagram began a week-long rollout of their first paid verification service on Friday, testing users' willingness to pay for social media features that until now have been free.

Facing a drop in advertising revenues, parent company Meta is piloting a subscription in Australia and New Zealand before it appears in larger markets. The service will cost US$11.99 on the web and $14.99 on the iOS and Android mobile platforms.

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