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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

Facebook and Instagram to charge UK users £3.99 a month for ad-free version

Facebook Instagram Meta United Kingdom
Facebook and Instagram logos on a smartphone screen
Web users will be charged £2.99 a month and mobile phone users £3.99 a month to scroll through Facebook and Instagram without targeted ads. Photograph: Richard Drew/AP

Facebook and Instagram users in the UK are to be offered advert-free versions of the social networks for up to £3.99 a month.

Mark Zuckerberg’s Meta has responded to regulatory warnings about personalised adverts, in which users’ data is crunched to produce targeted ads, by launching an ad-free subscription service.

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