FabFitFun turned into a dumpster fire just in time for the holiday season. The millennial-favorite subscription box company went viral this week when it posted a controversial ad on Elon Musk’s X (formerly Twitter)—but it blew up for all the wrong reasons.
The meltdown over what appeared to be a badly misjudged attempt to piggyback off a viral Musk moment reads as a case study in how not to approach internet marketing.
