Apple has sealed a five-year exclusive deal to broadcast Formula 1 in the United States, starting from the 2026 season. This will move all US coverage of the championship to Apple TV as the tech giant seeks to continue its push into live sport. But this partnership won't just affect where Americans watch races, but also how they experience them.
After immense success with the F1 movie, Apple seeks to continue building on the camera and other technologies used in the production to provide improvements to its broadcasting of the championship, including that of VR technology. Using the movie as a sandbox, Apple’s senior vice president of services Eddy Cue teased further integration.
