Formula 1 has announced a multi-year partnership with Nestle, with its KitKat brand named “the Official Chocolate Bar” of the championship.
The new deal will mean KitKat branding will be present at F1 races in the form of trackside advertising, with an F1 press release announcing the deal also claiming fans “can look forward to consumer activations, promotional prizes and immersive fan zones at select grands prix”.
