The Las Vegas Grand Prix could have an economic impact of more than £1bn in its first year – more than double what the Super Bowl is expected to bring to the city.
Formula 1 will return to Nevada this year after a lengthy absence. It will be the first time the F1 circus has raced in the city since the two times the Caesars Palace Grand Prix was part of the world championship in the early 1980s.
Those races were widely mocked for the route, which took place in the famous hotel's car park. But F1's return to Sin City promises to be a much more popular affair – vast resources are being ploughed into what the sport's bosses hope will be the new glamour event of the annual calendar.