Since US-based Liberty Media took over F1 in 2017, it has made untapping the series' potential in the US one of its key priorities, adding races in Miami and Las Vegas to its existing US Grand Prix in Austin.
In the wake of F1's popularity boom, a vast number of American sponsors have flocked to the series, with HP the latest to jump on board with Ferrari. Last year's inaugural Las Vegas Grand Prix, which F1 promoted itself, also turned out to be huge commercial success, fuelling rumours that the series was keen on adding a fourth event in the country.
