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Evening Standard
Evening Standard
Business
Daniel O'Boyle

F1 Arcade raises £30 million in latest sign of ‘competitive socialising’ boom

The trend of “competitive socialising” continues to accelerate, as Formula One simulator bar F1 Arcade has raised £30 million in a round that included investment from McLaren driver Lando Norris.

F1 Arcade opened in St Paul’s in November, and new locations are set to open in Birmingham and the US in the next year. It plans to use the funds to expand further, especially in the US. The business hopes to have 30 global locations by the end of 2027.

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