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Motorsport

F1 announces four-part series with popular YouTube star targeting younger fans

Amelia Dimoldenberg F1 McLaren

Formula 1 has announced a four-part YouTube original series called Passenger Princess, hosted by Amelia Dimoldenberg, and in partnership with her production company, Dimz Inc.

Dimoldenberg rose to fame with her YouTube interview series Chicken Shop Date, which McLaren F1 driver Lando Norris appeared on in March 2024. The idea for the show began as a column written by the 31-year-old during her time writing for the youth magazine, The Cut. With the idea of framing interviews as awkward first dates, Dimoldenberg carved a niche for herself, which has seen her grow to 3.23 million subscribers.

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