Disney and F1 Academy have unveiled a dedicated merchandise collection set to launch at Circuit Gilles Villeneuve on Thursday 21 May, as the "Fuel the Magic" campaign grows ahead of round two of the F1 Academy race in Canada alongside the Formula 1 Canadian Grand Prix.
This follows the expansion of a multi-year agreement with the two brands, initially launching a limited-edition capsule at the 2025 Las Vegas Grand Prix. The duo continued its partnership at the 2026 Chinese Grand Prix with a Gentle Monster eyewear collaboration and pop-up stores across Seoul and Shanghai.