Rathmines residents are calling for the removal of a LED billboard which is causing local families sleepless nights.
The advertising board was put in place around two weeks ago on Rathmines Road Lower before being switched on last weekend. The bright flash from the board, which occurs every ten seconds when a new advert appears on screen, is visible from both the front and back of neighbouring houses.
Diana O’ Dwyer, a resident on the street, returned home from holiday to find the massive electronic sign had been erected several feet away from her home. She has two young children and is worried that the bright light omitted from the billboard will have a negative impact on their sleeping patterns.