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The Guardian - UK
The Guardian - UK
Sport
Ed Aarons

‘Extreme Moneyball’ architect puts Astros scandal behind him in pursuit of global football takeover

A fan holds a sign referencing the Houston Astros' sign stealing scandal that reads: ‘I had a really good sign but the Astros stole it!’
Jeff Luhnow was fired as general manager of the Houston Astros after the MLB’s sanctions in response to the sign stealing scandal which were among the most severe in North American professional sports history. Photograph: Houston Chronicle/Hearst Newspapers/Staff photographer

Jeff Luhnow left baseball under something of a cloud after his involvement in the 2019 Houston Astros sign stealing scandal. But now the former management consultant, who won three World Series as general manager of the Astros and St Louis Cardinals using a data-driven approach that was dubbed “Extreme Moneyball”, is applying his philosophy to a different sport.

The owner of a network of football clubs that includes Leganés in Spain and the Ligue 1 side Le Havre, Luhnow has big plans to revolutionise the development of players in Africa and provide them with a clearer pathway into Europe’s top leagues. “It was pretty clear from the beginning that Africa was going to be the best place for us to find talent that we can integrate into our European clubs,” he says. “It’s not too dissimilar to what I experienced in baseball where a disproportionately large portion of talent comes from places like the Dominican Republic and Venezuela. Africa has 54 countries and a wide diversity of opportunities.

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