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International Business Times UK
International Business Times UK
Trisha Kae Andrada

Exposed: Low‑Price Hotel Room Ads from Booking.com, Hilton and Other Hotel Giants Accused of 'Bait Pricing'

The Advertising Standards Authority (ASA) in the United Kingdom has banned advertisements from Booking.com, Hilton, Accor and Travelodge, ruling that their 'from' price promotions misled consumers by overstating how many rooms were truly available at the lowest rates.

When Hotel Deals Sound Too Good to Be True

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