
Voters are set to head to the polls on Saturday to elect President Muhammadu Buhari’s replacement as he serves out the second of his constitutionally permitted two four-year terms.
During their election campaigns, which officially ended on Thursday, candidates had to tailor their messages to appeal to individuals and the voting bloc they belong to. With voter interests varying according to age groups, religious beliefs, ethnicity, and the region they live in, this has been a challenging task.