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The Hindu
The Hindu
National
S.R. Praveen

Explained | Tussle between Malayalam cinema exhibitors and producers over OTT releases

Covid-19 Kerala

The story so far: Yet another tussle is brewing in the Malayalam film industry over the release of the latest films in over-the-top (OTT) platforms, which has already led to quite a few run-ins between the exhibitors and producers. Late in July, Film Exhibitors United Organisation of Kerala (FEUOK) put forward a suggestion to the Kerala Film Chamber of Commerce that films be made available for OTT release only 56 days after the theatrical release. The Film Chamber as well as the Producers’ Association is yet to respond, but the FEUOK has made it clear that it will implement the new rule from Onam onwards, after which the body will not cooperate with producers or stars flouting it.

Also read: Kerala government to launch new OTT platform CSpace

How has Malayalam cinema adapted to the OTT scenario?

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