It’s the final day of Amazon Prime Day, the global sale event which sees the online retailer drop prices across its site. Despite the sale ending in less than 24 hours the shoppers that choose to wait could end up saving money, as much as £300.
Official Prime deals will stay live until 11:59 pm, Wednesday, July 12, not leaving much time for shoppers to bag a money-saving offer. Lightning deals are likely shoppers' best chances to get the cheapest prices, like the Fire TV 4-series which dropped to £120 and sold out in minutes, but they don't stick around for long.
Amazon’s own brand of tech, smart devices, air fryers and smartphones have been the latest ‘craze’ products with hundreds of pounds taken off the final checkout price. According to consumer experts, it's not always as cheap as it may seem and left shoppers in 2022 paying as much as £130 more than outside of the sale.
