This year's FIFA World Cup is expected to generate billions of dollars across the three host countries through tourism, hospitality, retail spending and other traditional revenue streams. But as sports betting continues to grow in popularity worldwide, experts say the tournament could also become the largest betting event in history.
The 39-day competition, featuring 104 matches across the United States, Mexico and Canada, is projected to generate more than $50 billion in wagers worldwide, surpassing the estimated $35 billion bet during the 2022 World Cup in Qatar.