As the cost of living crisis rages on, many shoppers are doing anything they can to lower bills.
One thing that has been suggested is swapping out more expensive branded groceries for retailers' cheaper own-name products, as doing so can help you save in long run. If switching to value products seems appealing, Which? have published the results of their annual taste test of supermarket items, comparing them to their big brand counterparts.
The consumer site revealed some "brilliant budget picks" from several retailers including Lidl, Aldi, Tesco and Sainsbury's. One value item was crowned the overall winner tastes better than a more well-known label. Sainsbury's Cream of Tomato soup which costs 57p per 400g tin - 14p per 100g - was rated better than the Heinz classic version, costing £1.70 a tin and 14p per 100g.
