To say that this deep dive into the intoxicating world of resort-core has been long in the making would be a euphemism. It was still winter, early February, to be precise, when my colleagues and I began to spot the ever-apparent convergence between the world of travel and all things living. I say "began" as, before we knew it, much like the rest of the trends that shaped globetrotters' movements in 2025 so far, it was ubiquitous. Omnipresent. And, frankly, quite contagious. It all started when Singapore Airlines decided to make guests' in-flight time extra nourishing with an exclusive amenity kit released in partnership with New York cult beauty brand Le Labo in time for Christmas Eve last year. It is a collaboration that made one thing clear: in a world where city-hopping has become easier than ever, with low-fare tickets making getaways accessible to most, how we cruise — what we can't leave without as we get on the move or wear while doing it — has become the real status symbol, even more than where we are heading to.
Only a couple of months later, Kristina Romanova, CEO and Creative Director of the (uber-)luxurious Aman Resorts' skincare, fragrance, and accessories leg, Aman Essentials, and its more recently launched immersive retail concept, Aman Cabana, confirmed it in confessing her aspirations to transform the hotel brand into "a lifestyle" while speaking with Vogue's Elise Taylor. A vision she is already pursuing thanks to the all-encompassing approach to hospitality on offer at the group's Utah wellness sanctuary, Amangiri, and beyond. "I want to just be taken care of when it comes to even clothes that I wear here," she said in that interview, hinting at how, should they brave doing so, visitors could rock up to the desert retreat baggage-less, only to find the house's exquisitely crafted, custom apparel offering waiting for them.
