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The Conversation
The Conversation
Politics
Tom van Laer, Associate Professor of Narratology, University of Sydney

Expertise v 10-point arguments: how the 'yes' and 'no' camps have sold their messages

Voice Australian Electoral Commission
Lukas Coch/AAP

The Australian Electoral Commission has just published the “yes” and “no” pamphlets for the Indigenous Voice to Parliament referendum.

So who is the target audience for each case, what are their key messages, and how effective will they be?

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