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Paul Chad, Lecturer, Faculty of Business and Law, School of Business, University of Wollongong, University of Wollongong

‘Expert’ wine reviews are often paid for. So should you trust them?

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Wine is the most popular alcoholic drink in Australia. We have more than 2,100 local wineries, as well as copious amounts of imported wines. With so much to choose from – and prices ranging from less than $5 to more than $1,000 – even wine aficionados can sometimes struggle to pick a bottle.

Is a $1,000 bottle of wine 200 times “better” than a $5 bottle? Ultimately, our enjoyment of wine is based on our personal taste (literally). But unless you have the opportunity to taste before you buy, you have to look for other quality cues.

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