A consumer expert has revealed how high-street fashion giant Primark 'tricks' shoppers into spending more cash.
The hugely popular retailer is renowned for its brilliant bargains across clothing, homeware, and merchandise. And many customers find it nearly impossible to browse the store without leaving with huge hauls - sometimes hours after stepping through its doors.
With Primark's website only allowing customers to browse and not buy, heading to the store is the only option. But there might be a reason shoppers spend so much time in Primark once they are there.