An expert has outlined why it's important to trademark brands as early as possible in the wake of an acclaimed Greater Manchester pasta restaurant was forced to change its name.
Sugo Pasta Kitchen in Altrincham recently rebranded to Sud Pasta following a years-old row over the use of the name Sugo with a Glasgow restaurant called Sugo Pasta.
The two got into a public social media spat over it in 2019, when customers thinking they were buying online vouchers for the Glasgow restaurant accidentally bought vouchers for the Manchester spot.
