In the wake of the Wuthering Heights backlash and swirling cheating allegations involving Margot Robbie and Jacob Elordi, questions about “affair-baiting” and manufactured narratives have taken center stage.
Last month, during the promotional tour for their film, the married Margot was hit with intense cheating accusations, echoing past frenzy-fueled speculation surrounding Sydney Sweeney and Glen Powell.
Now, an expert is weighing in on how leaning too heavily into promotional storylines or “manufactured” relationship rumors can spiral into real-world fallout, reshaping a star’s public image in ways that are often difficult to undo.
