Experiential travel trends, which help tourists experience a destination by connecting to its history, people, and culture, are slowly becoming a game-changer in the State. Among the experiential packages offered by the Responsible Tourism (RT) Mission in Kerala, agri-tourism, and village life experience tourism initiatives have become popular within a short span.
After the pandemic, off-the-beaten-track destinations have been witnessing a spurt in tourist activities. As many as 21,995 tourists, including 512 foreigners, visited the agri-tourism networks across the State from January to July, while the number was 3,678 and 568, respectively, in the village life category.
