India’s global capability centre ecosystem is seeing a shift in how new centres are set up and existing ones expand, with greenfield and brownfield activity moving at similar levels but increasingly converging around capability-led work, industry experts and GCC enablers told ET.
In CY2025, India recorded about 100 new GCC entrants compared with 115-120 brownfield expansions, showing near-equal activity in unit terms across both models, according to market research firm UnearthInsight.
