An Exeter digital marketing agency has said the creation of a “shadow board” has helped bridge the gap between senior leaders and younger staff.
Optix Solutions said it created the model over a year ago as a way of succession planning and bringing younger workers into the strategic decision-making process. According to the firm, the company has since seen growth of around 43%.
Optix managing director Rob Stevens said: “We realised the board - whilst having the benefit of experience and ensuring the business kept up with fast-paced digital change - could unknowingly be set in invisible patterns.
