Though Fujifilm didn’t have much in the way of new cameras or lenses to showcase at CP+ 2026 in Japan last week, what it did demonstrate was intent. The company has enjoyed a lot of success in recent years by embracing a new generation looking to move beyond their phones for photography, even if that doesn’t mean seeking out the most technically-impressive camera on the market.
The Fujifilm X100VI has continued to sell in incredible numbers, with film recipes being a huge appeal of the camera for users, and that’s before discussing the success of the Instax line of instant cameras, which recently expanded with the Mini Evo Cinema.
